Exchange4media.com reports that the Indian Readership Survey shows that all business magazines have seen readership declines.
Apparently, Business Today is the top title with 716,000 readers, a decline of 5% from 2005. Business India has 526,000 readers, down 8%. Business World dropped furthest of the majors, down 10% at 335,000. Outlook Money fell 32% to 191,000.The only title bucking the trend is Dalal Street Investment Journal, up by 8% at 82,000. The article notes that this is probably due to the strong performance of India's stock market in the past 12 months.
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