Asian B2B benchmarks

An interesting Asian twist to this post from Paul Conley on being a B2B benchmark. He comments:

Reed Business' ICIS is launching something called the ICIS-LOR Ethylene Index (EIX). The index will be used as the benchmark settlement price at the Kuala Lumpur Stock Exchange for the world's first over-the-counter (OTC) ethylene futures contract.
That's the sort of brand-name recognition that should be the goal of every B2B publisher.

ICIS-LOR is also establishing some highly-targetted positions for itself in China with a series of very specialised alliances with companies such as HC International.