Foreign investment in Indian media heating up

Your will come across very few web sites more packed with ads than India's exchange4media.com. In one of today's stories, the site reports that foreign investment in Indian media hit Rs150 crores in the first four months of the year. That's 30% more than for the whole of 2004 and, for those of you not so well versed in your lakhs and crores, around $37.5 million. Small change by comparison to some of this year's transactions in the US and Europe, and not much of it focused on B2B media, but an interesting sign of where things are going in this market.