Wednesday, February 01, 2006

Balanced scorecard, Boston Box, SWOT....Evil Scale?

In case you missed CEO Eric Schimdt's defence of Google in Davos, or mistook the headlines for the latest management consulting gimmick, here is a brief reprise of the "Evil Scale" comments:

"We concluded that although we weren't wild about the restrictions, it was even worse to not try to serve those users at all," Schmidt said. "We actually did an evil scale and decided not to serve at all was worse evil," he said, referring to the company's famous "don't be evil" creed.


1 comment:

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