Multiple articles today on Outsell's research suggesting that "signficant ad revenues" were migrating from magazines and newspapers to Yahoo, Google and the like. We wonder how this will develop in Asia where, outside Japan, critical mass has never been reached in b2b print advertising even in the big markets like China and particularly in India.
Meanwhile, Plastics News China eWeekly e-newsletter and web site debuted yesterday with solid support from advertisers.
Thursday, June 02, 2005
Electronic revenues in Asia
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