Wednesday, June 29, 2005

100 million of almost anything has to be good

There is much nonsense written about China and numbers but it has to be said that passing the 100 million mark in terms of Internet users is a statistic that does fire up the imagination.

100 million go online in China: "China has become second only to the US when it comes to the number of people online.


(Via BBC News | Asia-Pacific | World Edition.)


I am often asked by clients if an online strategy in China is viable. If you consider that the 100 million are the people in whom most publishers and media companies are likely to be interested, the answer has to be a resounding "Yes"! Of course, we do live with the ever-niggling concern over censorship and site blocking, but it's hard to ignore 100 million of anything.

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