Friday, July 13, 2012

UBM Sinoexpo acquires wine tradeshow Winexpo

News this week: A subsidiary of exhibition organiser UBM Asia, UBM Sinoexpo, announced the acquisition of the Winexpo tradeshow from Shanghai Golden Commercial Exhibition Co Ltd. Although financial details of the deal were not disclosed, the event’s founder, Yang Jianzhuang, will remain with the business as a consultant and a joint organiser of the show. The show will be managed by Shanghai UBM Sinoexpo.

Launched in 2005, Winexpo is a biannual event which serves the Chinese wine market. The May 2012 edition was held at INTEX Shanghai and attracted 100 exhibitors and over 5,300 trade visitors. The upcoming autumn edition will take place from 28th to 30th November 2012.

UBM also announced that Winexpo will be co-located with the company’s hotel supplies and equipment event, Hotelex Shanghai, in 2013 at the Shanghai New International Exhibition Centre (SNIEC).

Jime Essink, president and CEO of UBM Asia, commented, “This acquisition helps us to further serve our customers’ needs: UBM Sinoexpo’s Hotelex Shanghai show already has very successful sections for coffee, tea and fine food so the addition of Winexpo will enrich the product range available to buyers visiting the show. Winexpo exhibitors will also benefit from exposure to Hotelex Shanghai’s visitors, many of whom are substantial wine purchasers from the hospitality and catering sectors.”

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